ResearchProjects

A Tailored Approach to Promoting Engagement in Public Health
Funded by: National Institute of Nursing Research
Project dates: August 2018 - July 2022
Principal Investigator: Hirshfield, Sabina
Principal Investigator: Tan WZ (Contact PI}
PROJECT DESCRIPTION

This study aims to use algorithms from business and science fields to develop Strata, a real-time, web-based platform that will tailor messages, based on psycho-demographic and other characteristics, to encourage participants to enroll in public health research studies. If successful, this technology will improve recruitment and enrollment of underrepresented minorities and help to achieve greater representativeness in research.

Abstract on NIH RePORTER