Jennifer Cantrell
Jennifer Cantrell, DrPH, MPA
NYU School of Global Public Health - Assistant Professor
NYU School of Medicine - Affiliated Professor
NYU Wagner Graduate School of Public Service - Affiliated Professor
DrPH, Columbia University Mailman School of Public Health
MPA, Columbia University School of International and Public Affairs
Research Interests
Tobacco control and regulatory policy, Advertising and marketing, Tobacco-related disparities, Substance use and misuse, Public health policy, Population-based evaluation and surveillance
Jennifer Cantrell is an Assistant Professor in the NYU School of Global Public Health, and affiliated faculty at the NYU School of Medicine and NYU Wagner Graduate School of Public Service. Her background is in social and behavioral science, policy evaluation, survey research, measurement, social epidemiology and health disparities. Dr. Cantrell’s research focuses on the impact of policies and population-level interventions on health. Her work utilizes theory and methods from epidemiology, marketing, sociology, economics and psychology to understand the role of multiple structural factors on health risk behaviors and health outcomes. With a focus on substance and tobacco use, Dr. Cantrell has evaluated national anti-smoking mass media efforts, including the award-winning truth campaign and the Centers for Disease Control’s Tips for Former Smokers campaign. As part of this work, she has developed and tested new methodologies for conducting effective population-based evaluation and surveillance. Specifically, Dr. Cantrell’s research examines the ways that pro- and anti-tobacco marketing, digital media, tobacco regulatory policies, and community processes shape youth tobacco prevention, adult cessation and tobacco-related disparities. Dr. Cantrell has been funded by the National Institute on Drug Abuse, National Institute on Minority Health and Health Disparities and the Centers for Disease Control and Prevention.
Principal Investigator, Using Multiphase Optimization Strategy (MOST) to Optimize a Cost-effective, Sustainable and Scalable Smoking Cessation Package for Smokers in HIV Clinical Care. Active
Principal Investigator, Collaboration to Examine the Consequences of the Opioid Epidemic and Needs of Those Affected. Completed


Karey E, Xu S, He P, Niaura RS, Cleland CM, Stevens ER, Sherman SE, El-Shahawy O, Cantrell J, Jiang N (2024).
Longitudinal association between e-cigarette use and respiratory symptoms among US adults: Findings from the Population Assessment of Tobacco and Health Study Waves 4-5
PLoS One, 19 (2), e0299834. doi: 10.1371/journal.pone.0299834. PMCID: PMC10903800.

Ichimiya M, Muller-Tabanera H, Cantrell J, Bingenheimer JB, Gerard R, Hair EC, Donati D, Rao N, Evans WD (2023).
Evaluation of response to incentive recruitment strategies in a social media-based survey
Digital Health, 9. doi: 10.1177/20552076231178430. PMCID: PMC10259135.

Alonso F, Rath J, Ramirez AS, Cantrell J, Jordan A, Suarez S, Moran MB (2023).
Perceptions of and experiences with cigarette and e-cigarette use among a diverse population of US Latino adolescents and young adults
American Journal of Health Promotion, 37 (5), 646-653. doi: 10.1177/08901171221151125.

Ichimiya M, Gerard R, Mills S, Brodsky A, Cantrell J, Evans WD (2022).
The measurement of dose and response for smoking behavior change interventions in the digital age: Systematic review
Journal of Medical Internet Research, 24 (8), e38470. doi: 10.2196/38470. PMCID: PMC9459828.

Cantrell J, Bingenheimer J, Tulsiani S, Hair E, Vallone D, Mills S, Gerard R, Evans WD (2022).
Assessing digital advertising exposure using a virtual experimental protocol
Digital Health, 8, 20552076221102260. doi: 10.1177/20552076221102260. PMCID: PMC9168883.


U.S. National Cancer Institute (2017).
Chapter 9 – Communications, Marketing and Tobacco-Related Health Disparities (pp. 307-355)
A Socioecological Approach to Addressing Tobacco-Related Health Disparities. (National Cancer Institute Tobacco Control Monograph 22. NIH Publication No. 17-CA-8035A)
Bethesda, MD: U.S. Department of Health and Human Services, National Institutes of Health, National Cancer Institute. Download Complete Monograph.

Cantrell J, Ilakkuvan V, Graham AL, Richardson A, Xiao H, Mermelstein RJ, Curry SJ, Sporer AK, Vallone DM (2016).
Young adult utilization of a smoking cessation website: An observational study comparing young and older adult patterns of use
JMIR Research Protocols, 5 (3), e142. doi: 10.2196/resprot.4881. PMCID: PMC4960403.

Cantrell J, Pearson JL, Anesetti-Rothermel A, Xiao H, Kirchner TR, Vallone D (2016).
Tobacco retail outlet density and young adult tobacco initiation
Nicotine and Tobacco Research, 18 (2), 130-137. doi: 10.1093/ntr/ntv036. PMCID: PMC4830222.

Dr. Cantrell's MyBibliography Profile
Selected Press
Coverage of Jennifer Cantrell's article on the availability, price, advertising of cigars and cigarillos and neighborhood demographics. The study showed that stores in areas with greater numbers of young people had more ads for little cigars, compared with markets in other neighborhoods.