ResearchPublications

Findings from this study indicate that e-cigarette brands are being advertised on mobile platforms, with ads largely focused on driving traffic to e-cigarette brand websites, providing coupons and links to discounts and showcasing product attributes that may appeal to youth, such as advanced technology and flavours. Given marketers’ increasing sophistication in mobile targeting of potential customers, research and policy strategies are needed to effectively monitor the spend, characteristics, content, reach and impact of mobile ENDS marketing. Improved surveillance along with new tools for digital monitoring are key for informing policies restricting tobacco marketing from young people.